What is a Multivitamin?

What is a Multivitamin? Uses, Benefits & Considerations

Multis are one of the most popular types of dietary supplements. A 2020 consumer survey on supplements showed 98% of supplement users have taken vitamins & minerals in the past year! It is easy to see the appeal—just take your daily tablet and boom, you have covered key areas of nutritional health, no matter how well-balanced (or unbalanced) your diet was that day.

Multivitamins are easy to find, but that can create a problem. Walk into any store that sells multivitamins, and you will quickly become overwhelmed by your selection options. Not only are there many different brands of multivitamins to consider, but you will also have different formulations within some brands. So, which one is right for you? In this essential guide we’ll be breaking down multivitamins—what they are, how they benefit the body, and how choosing the right one can be so worth it.

What are multivitamins?

A multivitamin is a blend of essential micronutrients that is typically delivered in pill form. Also called “multis” or “vitamins,” multivitamins are dietary supplements formulated to support overall wellness and prevent nutrient deficiencies. The idea of supplementing health by taking vitamins has only been around for about 100 years, when scientists first started to identify individual micronutrients and connect them to deficiencies in the body.

Today, many Americans take a multivitamin as part of maintaining a healthy lifestyle. People appreciate having a reliable and simple way to get regular nutritional support. Just one or more tablets a day can help provide some of the most essential vitamins and minerals for life. It is often considered a “nutritional insurance policy” for covering gaps left by a less-than-optimal diet.

What do multivitamins contain?

Multis are blends of science-backed recommended micronutrients, typically including multiple vitamins like A, C, E, and the B’s, and multiple minerals, such as Selenium, Zinc, and Magnesium. Like the name implies, micronutrients are needed only in small amounts, and they can be packed into one or more convenient daily tablets. Some multis are customized for a specific benefit, such as for boosting energy or supporting pregnancy. Some multivitamins also include botanicals, like New Chapter’s line of multivitamins made with organic vegetables and herbs.

Benefits of Multi

Types of Multivitamins

To start finding the right multivitamins for you, it can help to know some of the types of multis out there.


Fermented multivitamins are formulated with vitamins and minerals that have been fermented with live probiotics to activate and pre-digest the nutrition for your body to utilize. Fermented multis can be very gentle on the stomach and easy to digest.


Multivitamins labeled as “raw” are formulated without heating the ingredients above a set temperature, to support those following a raw food eating pattern. It is believed that not being heated or processed keeps that nutrition intact in the food. (However, some plants have more nutrient density than can be utilized raw, and cooking unlocks these nutrients.)

Whole Food

Multis labeled “whole food” may be derived from whole food (such as Vitamin C that has been extracted from the Amla berry) or may include whole-food ingredients (such as an added immune-support blend that includes Elderberry). New Chapter multivitamins take an additional step, fermenting nutrients with the beneficial yeast Saccharomyces cerevisiae to help the body recognize them as whole food because the yeast has absorbed the vitamins and minerals right into its structure.


Conventional multivitamins are blends of just isolated vitamins and minerals that have not been fermented or combined with foods or herbs. These multis can cause nausea or digestive upset and may go right through the body without being absorbed and used to their potential.


How are fermented multivitamins different?

If you are taking an unfermented multivitamin, your body may not be getting the most out of the product you are trusting to fill nutritional gaps. Many multivitamins are made with just synthetic, isolated nutrients that can be hard on the digestive system.

New Chapter multivitamins are different. We formulate for absorption, and this includes fermenting key vitamins, minerals, and herbs to activate and unlock them. Fermentation breaks down nutrients so they are pre-digested and ready for the body. Fermented multis are crafted to give you the full value out of every part of your multivitamin.

Benefits of Taking Multivitamins

Men’s MultivitaminsMultivitamins targeted for men’s health should provide the broad foundation of vitamins and minerals needed for overall adult health, and include specific nutrients considered essential for men, such as Zinc and Copper. In addition, you can look for multivitamins that deliver complementary herbs for men’s wellness, such as Saw Palmetto and Pumpkin seed.

Women’s MultivitaminsLike men’s multis, multivitamins specifically for women’s health should provide the broad foundation of vitamins and minerals needed for overall adult health, and include specific nutrients considered essential for women. If you are of childbearing age, check the Supplement Facts for Iron and for Folate (folic acid). (Multivitamins for older women typically do not provide Iron as it’s not generally needed during menopause and beyond.) You can also look for multis that deliver complementary herbs and superfoods for women’s health, such as Raspberry leaf and Red Clover flower.

Multivitamins for Healthy AgingMultis for older adults may deliver enhanced levels of some nutrients, such as B Vitamins, to help support healthy, graceful aging.* Vitamin B12 in particular is recommended for older adults. For adults 55+, multivitamins may be tailored for extra immune benefits, since the immune system can start to slow down with age.

Prenatal MultivitaminsDuring pregnancy and even before, it is common for women to support their nutritional needs by taking a daily prenatal vitamin. For example, taken before conception and during pregnancy, Folic Acid (which may be delivered as Folate or Methylfolate) supports healthy development of baby’s brain and spinal cord.* Taking a multi with Iron can transport oxygen to your growing baby during pregnancy.* Be sure to talk to your healthcare provider for advice on prenatal and preconception health.

Children’s Multivitamins

Parents and caregivers who want a little nutritional peace of mind may choose to give children’s multivitamins to their kids (especially picky eaters!). Consumer research shows about 1 in 4 kids takes a multivitamin. Multis for kids have lower levels of nutrients for smaller bodies and may come in gummy or chewable forms. Be sure to talk to your child’s healthcare provider about when to give them supplements. Read labels carefully for ingredient information and warnings (including keeping out of kids’ reach).


4 Things to Consider When Choosing a Multivitamin

So, we know that taking a multivitamin helps support nutrition and delivers foundational health benefits. What exactly should you consider when picking the multi for you? Here are four factors to help you shop smart. You likely want a multivitamin with the right ingredients, dosage, and formulation backed by a company that pursues third-party certifications to ensure that the products are of the highest quality. Here is how to pinpoint your perfect multi match!

Read the Ingredients!

We will stress it again: not all multivitamins are created equal. In fact, they may not even contain the same nutrients. To evaluate a supplement’s ingredients, review the Supplement Facts panel on the label to make sure your multivitamin contains the nutrients you expect. These can include:


You can also check the form of the ingredients—for example, are they fermented, if possible, to help activate them for absorption?

Finally, some multivitamins contain additional ingredients for holistic, whole-body benefits. This may include herbs, vegetables, and other whole foods such as Maca, Elderberry, Ginger, or Turmeric. Every New Chapter multivitamin—except for herb-free options—is designed with herbal blends for complementary benefits from traditional botanicals.

Review the Dosage.

In theory, you should be able to get all the nutrients you need through diet alone. In reality, this does not happen for most Americans. In fact, nearly one-third of the U.S. population is at risk of deficiency in at least one vitamin, according to a 2017 study published in Nutrients.

The right multivitamin is intended to boost nutrition in areas where your food may not be providing enough nutrients. And dosage is a critical factor in how you meet your nutritional needs. First, let us look at physical dosage in terms of the number of multivitamins you should take. For instance, if you want to ensure you are getting the necessary nutrients but do not want to take too many pills, you should look for a one daily multivitamin. Conversely, if you are more concerned about finding a multivitamin with higher nutrient content, you may consider a two-a-day or three-a-day multivitamin for extra boosts of nutrients. In this case, your dosage depends on your individual needs and preferences.

Next, let us examine dosage in terms of daily values. The Food and Drug Administration (FDA) has set recommended amounts of key nutrients per day. These requirements are known as Daily Values (DVs) and are based on a 2,000-calorie diet for healthy adults. For example, below are some adult DVs for the following nutrients:

Chart 2

Assess Your Health Needs

Next, consider your specific health needs when choosing a multivitamin. These may vary depending on your age, gender, or stage of life. For example, a multivitamin designed for men ages 40 and older may contain higher levels of certain nutrients to support healthy aging.* New Chapter’s Every Man™’s One Daily 40+ Multivitamin is crafted to support heart, vision, and prostate health, and contains herbal ingredients for men like Saw Palmetto and Pumpkin Seed.*

Multivitamins can also be formulated to deliver specific health benefits. For example, someone experiencing occasional stress can benefit from a calming multivitamin that includes B vitamins (for energy), Vitamin C (to support your body’s normal adrenal response) and soothing herbs like Lemon Balm and Chamomile.*

Check for Certifications

Finally, look for third-party credentialing. Do not just take the manufacturer’s word for it; instead, make sure of certain characteristics by checking for validation by trusted independent entities. Third-party certification can help ensure the multivitamins you choose are clean, pure, and good for you and the planet. There are multiple ways a supplement company can be certified. Here are some to look for:

Certified Organic

Non-GMO Project Verified

Certified B Corporation

Certified Kosher

Certified Gluten‑Free

New Chapter proudly lists our certifications on the front of every product.


Should you take a multivitamin?

The bottom line is that the right multivitamin can deliver an intelligently selected array of the vitamins and minerals your body needs. It supports a firm nutritional foundation whether or not you are able to eat a well-balanced diet every day. If you are new to supplements, taking a multivitamin is one of the easiest ways to get key nutrients that your diet may be lacking.

Talk to your healthcare practitioner with any questions you may have, particularly if you are pregnant or planning to be. We are here for you and always testing, fermenting, innovating, and formulating so you can absorb the natural goodness of whatever supplement you choose. That is wellness, well done!

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

© Copyright 2021 New Chapter, Inc. 

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